Pretty generic looking server you have going on here, and not being prepared with a webclient I can understand but not being prepared with a forum is a no-no. I say that only because people generally will look at the site first to determine the professionalism of the team first (or owner). You should have taken some time to build up a forum before attempting to concern yourself with posting an advertisement. I can understand you're wanting to go ahead and put some players on your server but regardless, should have done the forum at least install something, few boards etc., that's better than nothing.
Nonetheless, wish for the best on the server and have fun.